Our Story

Our Vision

To be the most admired herbal medicine company by leading the modernization of traditional medicine through innovation and pioneering research, while offering effective, safe and reliable products.

Our Mission

We dedicate ourselves to humanity’s quest for longer, healthier, happier lives through the innovation and modernization of Herbal Medicine.

Our Corporate Positioning Statement

PuraPharm delivers professional, quality, safe and reliable herbal products through innovation and pioneering research in the modernization of traditional medicine.

Our Values

To achieve our Vision and Mission, we will become the most admired Herbal Medicine Company to patients, customers, colleagues, investors, business partners, and the communities where we work and live.  We will provide employees with meaningful work and advancement opportunities, and to provide investors with a superior rate of return. We affirm our values of Integrity, Leadership, Innovation, Performance, Teamwork, Customer Focus, Respect for People, and the Community.

In addition to the internationally recognized GoodManufacturing Practice (GMP) standard certification, the production equipment of PuraPharm has also obtained the TGA standard certification of the Australian Medicines Administration, one of the most stringent international standard certifications.

PuraPharm has a national standard laboratory certified by the China National Accreditation Service for Conformity Assessment (CNAS), equipped with advanced and sophisticated inspection and analysis instruments - such as a gas chromatograph for detecting residual pesticides.

Our Philosophy Is Simple And Clear:

"By innovating and modernizing Chinese herbal medicine, we are committed to bringing mankind a longer, healthier and better life."

PuraPharm® is a leading Chinese medicine manufacturer in the concentrated Chinese medicine formula granules market in Hong Kong. Under its "Nong’s®" brand , it is engaged in the research and development, production, marketing and sales of concentrated Chinese medicine formula granules.

We are the first national standard laboratory certified by the China National Accreditation Service for Conformity Assessment (CNAS) according to ISO 17025 among the manufacturers approved by the State Food and Drug Administration to produce concentrated Chinese medicine granules, and the test report of PuraPharm® is marked. , recognized by more than 70 countries around the world. Since 2004, PuraPharm® has been providing concentrated Chinese medicine formula granules to major hospitals in Hong Kong . At present, Nong’s® has firmly established its leading position in Hong Kong's concentrated Chinese medicine formula granules product market, and is the largest supplier with a market share of 70%*.

PuraPharm® is among the five manufacturers of concentrated Chinese medicine formula granules approved by the State Food and Drug Administration, and has the most complete series of concentrated Chinese medicine formula granules.

With advanced development concepts and production technology, a series of Chinese medicine health care retail products developed by PuraPharm®, such as PuraGold®, Oncozac®, Haveron® and other well-known brands, are very popular in Hong Kong and overseas markets. ONCO-Z ® , the only ingredient of the group's Oncozac® medicinal Yunzhi , has been certified by the United States Pharmacopoeia Commission and is the world's first traditional Chinese medicine ingredient certified by the United States Pharmacopoeia (USP). USP standards are adopted by more than 140 countries around the world and are recognized as one of the most stringent quality control standards for evaluating the identity, efficacy, quality and purity of pharmaceutical products. The acquisition of these international standard certifications by PuraPharm® is a testament to our advanced production and scientific research technology and excellent quality .

With the continuous improvement of modern people's awareness of health, the pursuit of healthy products and quality of life in today's society is also increasing. As a pioneer in the modernization and internationalization of traditional Chinese medicine, PuraPharm® will continue to provide the highest quality products and create a longer, healthier and happier life for human beings with traditional Chinese medicine wisdom .

Our Business Advantage

We are the market leader in Concentrated Chinese Medicine Granules products in Hong Kong.*

Our products are also widely recognized as high quality, reliable and safe.We have a complete range of concentrated TCM formula granules products, and provide a unique and proprietary "Smart TCM Clinic Management and Dispensing System" to provide TCM customers and users with a comprehensive and modern solution that combines TCM consultation, dispensing and clinic management Program.

Our modern production equipment, strong scientific research strength, rigorous drug safety testing and quality control enable us to ensure product quality and safety throughout the production process.

We are a pioneer in the modernization and internationalization of traditional Chinese medicine.With the successful experience in the development of traditional Chinese medicine products, especially the outstanding achievements of the concentrated traditional Chinese medicine formula granule compound products, we are ahead of our competitors and stand out.

*Calculated based on 2014 prescription revenue according to Euromonitor International Hong Kong Chinese Medicine Formula Granules Market Research Report.